Food PR Requires A Fresh, Varied Approach
Food PR- The depth of public discourse about food these days is extraordinary. More »
Wine Country Backroads (or The Hidden Napa Valley)
Without further ado, the following are a few winery gems in the Napa Valley. For the sake of transparency, some are past wine PR clients and some are not. Almost all, by the way, are by appointment only.
Standing Apart From the Crowd
I was caught ridiculously off guard during a recent new business client presentation. The potential client asked what three qualities…
They don’t make ‘earned media’ like they used to
Your law firm has a PR director. Your PR firm has a marketing director. And your marketing firm has an…
PRSA Conference Day Two Wrap-Up: Proud Moments from an Inspiring if Uneven Day
Great material again today on Day Two, at the PRSA International Conference, at least for this observer. Events The General…
Glam, Flash, Color and Twitter Pros and Cons at PRSA’s 2012 International Conference
Saturday, before the official start of the PRSA International Conference, I happened upon 2012 Chair and CEO Gerry Corbett while…
Generation Y Not? Take a chance on the market changing the nation
As a 24-year-old Millennial, I’ve heard my generation defined in less than exemplary descriptions. Millennials, born between 1980 and 2000,…
When Everyone Gets a Trophy, Nobody Wins
I had an “Aha!” moment on the sidelines of my nine-year-old son’s soccer tournament over the weekend. Alongside fellow parents,…
Tailoring Hispanic PR Campaigns
America’s population is rapidly changing, and candy companies must market their products accordingly in order to stay competitive and avoid…
Connecting with Mom Bloggers
We often read about “mom bloggers” in consumer public relations as if they’re some sort of foreign country. We’re told…