Why Media Training Matters for Even the Most Seasoned Executive
For senior-level professionals tasked with the important role of company spokesperson, your job just got harder and media training is an important tool to ensure your spokesperson presents him/herself with prepared and practiced messages.
Pandora’s box May Be Open For Spotify
Nearly all of us here at the office listen to music on Spotify throughout the day. A few of us are premium members, and those who aren’t, likely will be.
In Crisis PR, the Best Defense Isn’t (Always) a Good Offense
“The best defense is a good offense.” This approach is often recommended for everything from sports to litigation to political…
Crisis Planning for the Business of Summer Excursions and Group Travel
Ah, summer … time for vacation, camps, road trips and adventure in the great outdoors.
Don’t Get “Deened” – Crisis-proof Your Brand When Things are Not Smooth as Butter
Even the most popular brands are susceptible to crumbling under the immense pressure of a crisis. The mass exodus of…
Cardinal Rules of Crisis Communication in the wake of the Paula Deen Today Show interview
Address those who may have been hurt or offended. Acknowledge the hurt you may have caused. Don’t defend the indefensible…
When it’s Time for Straight Talk
In a society where it is popular to give everyone a trophy, straight talk is not often welcomed nor appreciated.
TV is still king in a crisis
Last week was terrible. I first learned of the bombings at the Boston Marathon from a tweet. The same is…
#OMG! PR Reminders from a Sorority Girl
Let me tell you about Horrible PR, “twitter stupid” and the latest headache for both the University of Maryland and…
Way off the (Maker’s) Mark
The concept of this blog has been all over the map this past week, because, every time I seemed close…