The First 48 Minutes of a PR Crisis
When faced with a crisis situation, what’s your immediate reaction – fight, flee or freeze? The correct answer? None of…
8 Crisis and Reputation Lessons From Benjamin Franklin
With the rapid growth of technology, social activism and increased transparency, brands face risks like never before. Given evolving circumstances,…
How to talk about product recalls
Products are recalled every day. Recalls vary in scale and severity with differing degrees of impact – to both the…
You’re Trumped: Campaign Lessons for Brands’ Outreach to Latinos
With the 2016 general election still over a year away, we are already seeing strong evidence of Latino influence. The…
Waiting is the Hardest Part: Gathering Information in a Crisis
The official confirmation just hours ago that Flight 370 landed in the Indian Ocean brought to a numbing end the…
LinkedIn or Locked Out
A LinkedIn invitation rejection is making the rounds on social media following a senior executive’s scathing response to a millennial…
Spread Good Cheer By Engaging Your Fans This Holiday Season
While Cyber Monday is behind us, holiday posts boasting gift ideas and deals continue to clog consumers’ newsfeeds. How do…
Way off the (Maker’s) Mark
The concept of this blog has been all over the map this past week, because, every time I seemed close…