Don’t Get “Deened” – Crisis-proof Your Brand When Things are Not Smooth as Butter
Even the most popular brands are susceptible to crumbling under the immense pressure of a crisis. The mass exodus of…
Cardinal Rules of Crisis Communication in the wake of the Paula Deen Today Show interview
Address those who may have been hurt or offended. Acknowledge the hurt you may have caused. Don’t defend the indefensible…
Word of Mouth Marketing – It’s Not Just Verbal Anymore
Word-of-mouth referrals are like solid gold to marketing and communications professionals.
When it’s Time for Straight Talk
In a society where it is popular to give everyone a trophy, straight talk is not often welcomed nor appreciated.
Breaking up with your cell phone
Happy hour with colleagues should be about weekend plans and stories recapping the past week, but all too often, chit-chatting can turn to dead silence in no time because everyone is on their smartphones.
Lessons as a First Year PR Professional
A little over a year ago, I was fresh off the boat (plane) from Ohio, bound and determined to make…
How My Mexican Dad Crushed the Can in favor of Vino
Can Mexicans be converted from beer to wine consumers? As a kid growing up I remember my dad coming home…
Instagram: To Tag or Not To Tag
As PR professionals, we stay up on the hottest trends to help our clients connect with their key audiences, especially…
Standing Apart From the Crowd
I was caught ridiculously off guard during a recent new business client presentation. The potential client asked what three qualities…
Penn State’s Crisis Offers Guidance to Other Universities and Institutions
Today’s blog post is featured on CommPro.Biz – read the full version here – Michael Fineman on CommPro.biz Penn State…