Don’t Get “Deened” – Crisis-proof Your Brand When Things are Not Smooth as Butter
Even the most popular brands are susceptible to crumbling under the immense pressure of a crisis. The mass exodus of…
Cardinal Rules of Crisis Communication in the wake of the Paula Deen Today Show interview
Address those who may have been hurt or offended. Acknowledge the hurt you may have caused. Don’t defend the indefensible…
Luxury Wines Take Note: Social Media Activity Gains Among High Net Worth Consumers
Four Seasons, Ritz-Carlton, Rolex, Cartier, Rolls-Royce, Bentley and Gulfstream are some of the world’s most recognizable luxury brands.
Word of Mouth Marketing – It’s Not Just Verbal Anymore
Word-of-mouth referrals are like solid gold to marketing and communications professionals.
When it’s Time for Straight Talk
In a society where it is popular to give everyone a trophy, straight talk is not often welcomed nor appreciated.
Breaking up with your cell phone
Happy hour with colleagues should be about weekend plans and stories recapping the past week, but all too often, chit-chatting can turn to dead silence in no time because everyone is on their smartphones.
Lessons as a First Year PR Professional
A little over a year ago, I was fresh off the boat (plane) from Ohio, bound and determined to make…
Google Shopping Express in San Francisco – confessions of a beta tester (infographic)
In public relations, it is our job – or perhaps calling – to be observant arbiters of emerging processes, especially…
How My Mexican Dad Crushed the Can in favor of Vino
Can Mexicans be converted from beer to wine consumers? As a kid growing up I remember my dad coming home…
Just because it’s virtual doesn’t mean it’s not real
Several weeks ago, I attended a San Francisco Public Relations Round Table Lunch featuring Kit Yarrow as a guest speaker….