Fineman PR State-Of-The-Agency, 2017
This past year at Fineman PR was marked by the onboarding of new and diverse clients and partnerships. Our…
As Food Goes Global and High Tech, U.S. Brands Boost Authenticity
Today’s U.S. food and beverage brands have the world at their fingertips when it comes to product sourcing, consumer reach…
The Death of the Siloed Crisis Response
This article was featured in O’Dwyer’s PR Magazine – 2018 Crisis Issue Not everyone is cut out to handle a…
Five Trends and Predictions Changing the PR Industry
Our agency team keeps a close eye on emerging trends and frequently reviews new communications opportunities and needs for Fineman…
Brand Identity in the Age of Social Media
I had the opportunity at a recent academic conference to present my research on the influence of social media. I…
Striking the right note with consumers through music streaming platforms
Brands are beginning to experiment with music streaming platforms as an alternative social media tool. Platforms like Spotify and SoundCloud…
Video: Get your ship together in a crisis
Don’t want to get caught with your pants down in a crisis? Fineman PR developed an animated video to demonstrate…
Helping a multicultural workforce feel valued
As the U.S. population becomes more diverse, if internal communications are to remain relevant to employees, traditional strategies will have…
Branding “Brand PR”
Public relations is changing radically and becoming more dynamic. As social media strategy and content marketing are rapidly informing and…
LeBron’s Sad Mirror Photo Instructive for Businesses
First there was “the dress.” Then came the “llama drama.” Now we have sad LeBron. The ever-content-hungry Internet spares no…