Instagram: To Tag or Not To Tag
As PR professionals, we stay up on the hottest trends to help our clients connect with their key audiences, especially…
5 Tips for Meaningful PR Impressions. (Not the measurement kind)
When was the last time your team talked about “impressions” outside of the context of analytics? More »
Pre-crisis Analytics to Help a Brand Respond Effectively When the S*** Hits the Fan
No executive wants to be awakened at 3 a.m. with bad news and told that the company has gone to…
A New Year: PR Resolutions, 2013 Consumer Trends and What Minority Report Tried to Tell Us
January is a time for new beginnings and, for many of us, a laundry list… More »
Food PR Requires A Fresh, Varied Approach
Food PR- The depth of public discourse about food these days is extraordinary. More »
Wine Country Backroads (or The Hidden Napa Valley)
Without further ado, the following are a few winery gems in the Napa Valley. For the sake of transparency, some are past wine PR clients and some are not. Almost all, by the way, are by appointment only.
Standing Apart From the Crowd
I was caught ridiculously off guard during a recent new business client presentation. The potential client asked what three qualities…
Think your brand isn’t relevant to the Latino community? Think again.
Marketing to the Latino Community – First Show You Care This article was written by Juan Lezama, director of Mosaico,…
Tricks of the Trade: 5 Tips to Throwing a Stellar PR Event
Stunts, conferences and parties go hand-in-hand with PR – to launch a new product, celebrate a company milestone or showcase…
They don’t make ‘earned media’ like they used to
Your law firm has a PR director. Your PR firm has a marketing director. And your marketing firm has an…