Has Anyone Really Defined “Brand PR” and is it Still Viable? Well, Yes and Yes. (Part 1)
The use of the term “Brand PR” is now fairly widespread and part of the modern PR professional lexicon. But it is not necessarily well understood and is often confused with marketers’ perception of the term “Branding.” There is a definite distinction.
The Eyes Have It: Media Monitoring Tips
Monitoring media in today’s environment can be overwhelming to say the least. Despite countless news research tools, there still is no holy grail that covers every need. The truth is that your best bet is a combination of trusted resources and … your own eyes…
Crisis Communications: When Silence Is Your Choice, You Should Still Be Prepared
In our crisis communications practice, our recommendations and our clients’ responses run the gamut from telling the story first before someone else tells it with an unwanted twist, to responding to false charges with credible information, to a wait-and-see approach.
Pinterest Success = Channeling Your Inner Tween
At the height of my tween-hood, circa 1991, I had a poster of hunky, 90210 boy-next-door protagonist Jason Priestley plastered on my wall. I used to rip out pages from Tiger Beat magazine and decorate the inside of my locker with pictures of him, along…
Graduates: D is for Delete!
Details, schmetails. Who cares about them these days? With all of the social media posts, texts, IMs and emails flying, what’s a typo here and there, or a misused word? No biggie, right?
Five tips for promoting alcohol products to Hispanics
More drinkers to come: The percentage of drinking-age adults who are Hispanic is expected to grow from 16 percent in 2010 to 30 percent by 2050. This increase presents a lucrative opportunity for the beverage industry, but also means more steep competition as brands try…
Revolution Aside, I Just Want to Eat.
(Yes, I am Mom Enough to Say It.) Everyone is talking about food these days. If it’s not pink slime, bug juice, mechanically separated something or high fructose corn syrup, it’s flax seed, juice diets, kale, greek yogurt, and panko crumbs. In the last day…
Here’s to the mom bloggers!
In honor of the upcoming Mother’s Day holiday, we at Fineman PR would like to take a moment to thank the 14% of American moms who are mommy bloggers for sharing their thoughts, reviews and insights with the world.
Developing a social media strategy – it’s not just fun and games
What does a Social Media Manager do? Fineman PR manages the social media presence for several of our accounts. In contrast to many jobs, my position as the Director of Social Media requires that I spend a part of every day on Facebook, Pinterest, Twitter…
Souvenirs from IPREX Sonoma Conference
A few souvenirs from the Sonoma experience: Do Decant. In the midst of a glorious early morning wine tasting at Hanzell Vineyards, the clouds began to part, the view from the hill was a majestic and piercing shade of lime, and all was good with…