Instagram: To Tag or Not To Tag
As PR professionals, we stay up on the hottest trends to help our clients connect with their key audiences, especially if that new trend is free. Instagram, an interactive social photo sharing application with an estimated 90 million monthly active users, may not come to mind…
5 Tips for Meaningful PR Impressions. (Not the measurement kind)
When was the last time your team talked about “impressions” outside of the context of analytics? More »
Pre-crisis Analytics to Help a Brand Respond Effectively When the S*** Hits the Fan
No executive wants to be awakened at 3 a.m. with bad news and told that the company has gone to hell in a handbasket. No company or brand is immune from a crisis. Even the most experienced executives can’t help but ask themselves, “Can we…
A New Year: PR Resolutions, 2013 Consumer Trends and What Minority Report Tried to Tell Us
January is a time for new beginnings and, for many of us, a laundry list… More »
Food PR Requires A Fresh, Varied Approach
Food PR- The depth of public discourse about food these days is extraordinary. More »
Wine Country Backroads (or The Hidden Napa Valley)
Without further ado, the following are a few winery gems in the Napa Valley. For the sake of transparency, some are past wine PR clients and some are not. Almost all, by the way, are by appointment only.
Standing Apart From the Crowd
I was caught ridiculously off guard during a recent new business client presentation. The potential client asked what three qualities or attributes set my agency apart from others. In the 24 years since I started my agency, I’ve found that potential clients want to hear…
Think your brand isn’t relevant to the Latino community? Think again.
Marketing to the Latino Community – First Show You Care This article was written by Juan Lezama, director of Mosaico, Fineman PR’s multicultural division. It was first published on The Agency Post on November 13. The full text can be found at The Agency Post: The…
Tricks of the Trade: 5 Tips to Throwing a Stellar PR Event
Stunts, conferences and parties go hand-in-hand with PR – to launch a new product, celebrate a company milestone or showcase leadership at an industry event. I’ve staffed, planned and managed events in every shape and size – from cocktail parties and annual galas to press conferences and…
They don’t make ‘earned media’ like they used to
Your law firm has a PR director. Your PR firm has a marketing director. And your marketing firm has an earned media director. Wait a sec … What? There’s no such thing as an earned media director – at least there didn’t used to be.