For Your (Everyone’s) Eyes Only
What do fine wines, James Bond, Wikipedia, venture capitalists, control freaks and online privacy have to do with each other? In a few words: good public relations. This past week, I joined nearly 30 colleagues in Sonoma, California to explore the latest in online reputation…
All I Ever Really Need to Know (about PR and Crisis Communication) I Learned in Kindergarten
You’ll notice my blog posts have had a theme these days. The real-life lessons that apply to business are especially relevant to me as a working mom raising two school-aged boys. Sometimes they teach me more than I could ever teach them… In honor of…
Law Schools – More than an Image Problem but PR can Help
We often work on education PR campaigns for institutions of higher education to help them successfully confront their issues and refresh their communication strategies. Law schools in particular face unique challenges thanks to a flood of change: The economy is down, law school applications are…
Surviving Your First Job in Public Relations
A few of us in the office were comparing notes on PR Daily’s list of things you should expect in an entry level public relations job. As Katie mentioned in her earlier blog discussion on defining PR, one essential component of the industry is change….
Want to be a better communicator? Put down your smartphone, strike up a conversation
There used to be a time when people weren’t listening to music, texting, IMing, checking their email, posting to Facebook, Tweeting and browsing the web as they crossed busy intersections. I’m guilty of being digitally leashed to my iPhone, having jumped on that bandwagon early…
Simple Reigns Supreme
On this Valentine’s Eve, we are feeling a lot of love with new client samples from KonaRed, a Hawaii based superfruit beverage company, and cookies from the Girl Scouts NorCal, who just kicked off sales with 2.9 million boxes distributed throughout Northern California. Talk about…
What is PR? Anyone? Anyone?
“Nice to meet you. So, what do you do?” “I work in PR,” I say … silence. “Public relations?” I continue. Still, blank stares. “Oh, you make commercials!” “You must be good with people!” “Do you do a lot of public speaking?” “Are you like…
Move over futbol and make room for football and basketball
If you have been to a West Coast NFL football game lately, you have seen that the fan base is very diverse and within that very diverse fan base, Latinos are well-represented. Although soccer and baseball have traditionally been the sports of preference among Latinos,…
PR Ethics and Wikipedia
To edit or not to edit? The ethics of editing Wikipedia is a hot topic in the PR industry right now and there really are no hard and fast rules. Fineman PR’s take? Common sense and transparency should take precedence. According to Wikipedia: “Wikipedia does…
Visual Branding – A Little Boost Can Go A Long Way
If a picture is worth a thousand words, than a well-branded, message-rich video segment can be priceless. While it’s true that securing any sort of positive, branded television or online video coverage for a client is a win, a little extra effort to dress up…