Brand-Building for California’s ‘Green Rush’
California voters appear poised to unleash a “green rush” in the cannabis market. With the likely passage Nov. 8 of…
Quick Photography & Video Tips for PR Pros
You’re at a client event and your photographer is stuck in traffic; the broadcast media you were expecting have changed…
Mosaico PR Lands eHarmony Español
SAN FRANCISCO –– Mosaico (mosaico-pr.com) has been selected to launch eHarmony Español, eHarmony’s Spanish-language dating website for the U.S. Hispanic…
A Great American Communicator: Reflections on Bob Dylan’s Nobel Prize Win
History was made this week when Bob Dylan became the first musician to be awarded the Nobel Prize in Literature….
Giving Consumers a Reason to Celebrate
Today is National Coffee Day which has been transformed by coffee brands as a day to celebrate everyone’s favorite morning…
Before They Were Famous
Throughout my 19-year career in public relations, I’ve been fortunate enough to meet and work with some highly recognized and…
Communicating with Latino Voters
While the medium is still the message, in the 2016 elections, language is quickly becoming part of the message too….
The CEV of CSR: Making the Most of Corporate Social Responsibility Campaigns
“Doing well by doing good” is the common corporate social responsibility (CSR) cliché meant to describe successful businesses participating in…
Best San Francisco Restaurant Recommendations
Coming to San Francisco for business or pleasure? We have a restaurant mecca here. As a public relations pro, particularly…
Striking the right note with consumers through music streaming platforms
Brands are beginning to experiment with music streaming platforms as an alternative social media tool. Platforms like Spotify and SoundCloud…