How to know when your startup needs a public relations agency
As a public relations firm based in San Francisco for more than 30 years, we have seen more startups than you can count enter and “disrupt” markets. The ones that stick around find the right blend of product/service needs, understand how to talk to their…
Cause Marketing is a MUST for Brands to Win Over Millennial Audiences
The millennial generation has received plenty of grief over the years; they’ve been called entitled, impatient, self-assured and lazy. Despite all the negativity, brands are finding millennials increasingly influential when it comes to purchasing power. According to a Pew Research Center analysis of U.S. Census…