How to know when your startup needs a public relations agency
As a public relations firm based in San Francisco for more than 30 years, we have seen more startups than…
Media Interview Do’s and Don’ts
Tight finances and limited talent pools have contributed to recent struggles for media publications and outlets, but the written and…
As Food Goes Global and High Tech, U.S. Brands Boost Authenticity
Today’s U.S. food and beverage brands have the world at their fingertips when it comes to product sourcing, consumer reach…
The Death of the Siloed Crisis Response
This article was featured in O’Dwyer’s PR Magazine – 2018 Crisis Issue Not everyone is cut out to handle a…
After the Fires, How Can We Help Northern California’s Wine Country Communities?
In just the last week, news outlets across the country, including the New York Times, have reported that the wineries,…
A Tale of Two Apologies
A week and a half ago, Southwest Airlines was embroiled in an incident that was uncannily similar to the United…
Surviving and Moving On
Today, as I sit somberly in the comfort of my office, I join millions of others in reflecting on and…
Five Trends and Predictions Changing the PR Industry
Our agency team keeps a close eye on emerging trends and frequently reviews new communications opportunities and needs for Fineman…
Put the Popcorn Away, Today’s Media War Means Good PR Matters
To say this has been a rough week for U.S. media would be a blatant understatement. From the resignation of…
4 Myths About Wine Marketing Every Consumer Should Know
As we head into summer and begin thinking about buying wines for outdoor entertaining, let’s take a look at a…