It Happened in 2020, and it was Good
The year 2020 has been a time of grueling adjustment and challenges for so many of us. But, as people…
How to know when your startup needs a public relations agency
As a public relations firm based in San Francisco for more than 30 years, we have seen more startups than…
Cause Marketing is a MUST for Brands to Win Over Millennial Audiences
The millennial generation has received plenty of grief over the years; they’ve been called entitled, impatient, self-assured and lazy. Despite…
Politico Highlights Fineman PR Client Impacting Affordable Teacher Housing
Politico named an affordable housing initiative spearheaded by Fineman PR client Dale Scott & Company, working with the Jefferson Union…
Fineman PR State-Of-The-Agency, 2017
This past year at Fineman PR was marked by the onboarding of new and diverse clients and partnerships. Our…
As Food Goes Global and High Tech, U.S. Brands Boost Authenticity
Today’s U.S. food and beverage brands have the world at their fingertips when it comes to product sourcing, consumer reach…
Brand Identity in the Age of Social Media
I had the opportunity at a recent academic conference to present my research on the influence of social media. I…
The 3 C’s – California, Cannabis and Communication
As the mother of a teenager, it’s impossible to escape the 420 innuendo that circulates en masse each April 20….
Redefining “Outdoorsy”
My colleague Travis and I recently returned from the annual Wilderness Risk Management Conference (WRMC) in Salt Lake City. A…
Brand-Building for California’s ‘Green Rush’
California voters appear poised to unleash a “green rush” in the cannabis market. With the likely passage Nov. 8 of…