A Brand (PR) Apart
So many public relations agencies and other marketing-related groups emphasize their prowess in helping clients build their brands, Fineman PR among them with its time-tested “Brand PR” approach.
New networks are now going after Generation Y Latinos
Fusion, a new television venture by ABC and Spanish-language broadcaster Univision, will be launching this October.
Brand PR roadshow. What’s the impact for brands when a PR agency steps behind the wheel?
The roadshow (or whistle-stop tour) is a tried and true tactic for Brand PR.
Hungry Eyes: Using Social Media Monitoring for Crisis PR, Brand PR and Corporate Communications Strategies
It’s no secret that stupid and illegal social media activity can cost people their jobs. (The latest they-did-what?! examples feature…
Wine PR insights from our resident wine expert
Brand building and brand loyalty are challenges most businesses face and this is especially true in the wine industry.
Why Media Training Matters for Even the Most Seasoned Executive
For senior-level professionals tasked with the important role of company spokesperson, your job just got harder and media training is an important tool to ensure your spokesperson presents him/herself with prepared and practiced messages.
S’more Consumer PR – Lesson in Glamping
Glamping. It’s a word that has been embraced with as much vigor this year as Robin Thicke’s “Blurred Lines.” While this trendy term may be jargon-jar worthy, the word represents a new breed of consumer demand that isn’t going away.
Pandora’s box May Be Open For Spotify
Nearly all of us here at the office listen to music on Spotify throughout the day. A few of us are premium members, and those who aren’t, likely will be.
In Crisis PR, the Best Defense Isn’t (Always) a Good Offense
“The best defense is a good offense.” This approach is often recommended for everything from sports to litigation to political…
The prescription for Latino health communications
There are more than 50 million Latinos in the U.S. now comprising 17 percent of the U.S. population.