PRSA Conference Wrap-Up: A Walk-Off Home Run — And Some Key Takeaways
It’s Day Three. Feels like many folks left early unless you’re judging by the still long lines at Starbucks in…
PRSA Conference Day Two Wrap-Up: Proud Moments from an Inspiring if Uneven Day
Great material again today on Day Two, at the PRSA International Conference, at least for this observer. Events The General…
Glam, Flash, Color and Twitter Pros and Cons at PRSA’s 2012 International Conference
Saturday, before the official start of the PRSA International Conference, I happened upon 2012 Chair and CEO Gerry Corbett while…
Is an online media placement “ding, ding, ding–worthy?”
We have a tradition at Fineman PR to celebrate our media relations success – an old-fashioned retail bell that gets…
Generation Y Not? Take a chance on the market changing the nation
As a 24-year-old Millennial, I’ve heard my generation defined in less than exemplary descriptions. Millennials, born between 1980 and 2000,…
Tailoring Hispanic PR Campaigns
America’s population is rapidly changing, and candy companies must market their products accordingly in order to stay competitive and avoid…
Connecting with Mom Bloggers
We often read about “mom bloggers” in consumer public relations as if they’re some sort of foreign country. We’re told…
Penn State’s Crisis Offers Guidance to Other Universities and Institutions
Today’s blog post is featured on CommPro.Biz – read the full version here – Michael Fineman on CommPro.biz Penn State…
Making the Case for Social Media
“If you’re not on Twitter, you don’t exist,” commented one of my friends to another – a pretty bold statement,…
Part 2: Brand PR at Work
You’re Joe or Karen Consumer, and you’re in a supermarket shopping for dinner. You pick up a package of fresh…