Toast the Holidays with Rosé: The New Sparkling Wine
Every holiday season, the ubiquitous stories appear in newspapers, magazines and blogs about the ever-versatile Champagne as the requisite wine…
Turn Your Message into Share-Worthy Gold
The word viral has lately gone, well, viral. Every day a tweet, photo or video goes from having six hits…
Spread Good Cheer By Engaging Your Fans This Holiday Season
While Cyber Monday is behind us, holiday posts boasting gift ideas and deals continue to clog consumers’ newsfeeds. How do…
Cal Lecturer ‘Why I am not canceling class’ email: Communication Coup or Faux Pas?
Fineman PR has long provided issues management and crisis communications services to universities and educational institutions throughout the country, so…
Batkid saves Gotham and steals our hearts on social media
It’s a crisp Friday morning, and Gotham City is under attack by The Penguin, who has abducted our beloved city…
JP Morgan Pulls the Plug on Campaign After Hashtag Hijack
We all know social media is a powerful tool companies use to engage consumers, but each campaign has the potential…
Our Fearless Leader – From Hippie to Warrior
To survive in the PR agency business for 25 years – especially as a boutique firm in the San Francisco Bay Area – you have to be good, get great results and make a winning impression.
Crisis PR during the government shutdown – stuck in Grand Teton National Park
What do you do when you’re facing a crisis situation that you can’t control? U.S. government entities are facing this…
Storytelling: What Pixar’s 22 Tips teach us about brand PR and content marketing
A couple years ago, former Pixar story artist Emma Coats (@lawnrocket) tweeted a series of “story basics” or guidelines she…
“What is Reddit?” Video Now Popular on Reddit and Five Reasons Brand Managers Should Care
If you’ve never really grasped Reddit, or how or why this social media site is one of the most powerful ones out there, let this You Tube video explain it.