Developing a social media strategy – it’s not just fun and games
What does a Social Media Manager do? Fineman PR manages the social media presence for several of our accounts. In contrast to many jobs, my position as the Director of Social Media requires that I spend a part of every day on Facebook, Pinterest, Twitter…
Souvenirs from IPREX Sonoma Conference
A few souvenirs from the Sonoma experience: Do Decant. In the midst of a glorious early morning wine tasting at Hanzell Vineyards, the clouds began to part, the view from the hill was a majestic and piercing shade of lime, and all was good with…
For Your (Everyone’s) Eyes Only
What do fine wines, James Bond, Wikipedia, venture capitalists, control freaks and online privacy have to do with each other? In a few words: good public relations. This past week, I joined nearly 30 colleagues in Sonoma, California to explore the latest in online reputation…
Reputation Management in the Digital World
As a member of one of the world’s leading public relations agency networks, this weekend Fineman PR is hosting the Spring 2012 Americas Meeting, and we are determined to make it one to remember for the 30 partners from around the globe (including Finland, the…
From Hero to Zero – and Back? Re-building a brand after a series of losses
Golf fans and even fair weather sports fans are teeing up for this week’s Masters and one question that seems to be on everyone’s minds is, “Will he win?” We’re talking about Tiger Woods, of course, an iconic golf “brand” in and of himself. Winning,…
All I Ever Really Need to Know (about PR and Crisis Communication) I Learned in Kindergarten
You’ll notice my blog posts have had a theme these days. The real-life lessons that apply to business are especially relevant to me as a working mom raising two school-aged boys. Sometimes they teach me more than I could ever teach them… In honor of…
Law Schools – More than an Image Problem but PR can Help
We often work on education PR campaigns for institutions of higher education to help them successfully confront their issues and refresh their communication strategies. Law schools in particular face unique challenges thanks to a flood of change: The economy is down, law school applications are…
Surviving Your First Job in Public Relations
A few of us in the office were comparing notes on PR Daily’s list of things you should expect in an entry level public relations job. As Katie mentioned in her earlier blog discussion on defining PR, one essential component of the industry is change….
Want to be a better communicator? Put down your smartphone, strike up a conversation
There used to be a time when people weren’t listening to music, texting, IMing, checking their email, posting to Facebook, Tweeting and browsing the web as they crossed busy intersections. I’m guilty of being digitally leashed to my iPhone, having jumped on that bandwagon early…
Simple Reigns Supreme
On this Valentine’s Eve, we are feeling a lot of love with new client samples from KonaRed, a Hawaii based superfruit beverage company, and cookies from the Girl Scouts NorCal, who just kicked off sales with 2.9 million boxes distributed throughout Northern California. Talk about…