What is PR? Anyone? Anyone?
“Nice to meet you. So, what do you do?” “I work in PR,” I say … silence. “Public relations?” I continue. Still, blank stares. “Oh, you make commercials!” “You must be good with people!” “Do you do a lot of public speaking?” “Are you like…
Move over futbol and make room for football and basketball
If you have been to a West Coast NFL football game lately, you have seen that the fan base is very diverse and within that very diverse fan base, Latinos are well-represented. Although soccer and baseball have traditionally been the sports of preference among Latinos,…
PR Ethics and Wikipedia
To edit or not to edit? The ethics of editing Wikipedia is a hot topic in the PR industry right now and there really are no hard and fast rules. Fineman PR’s take? Common sense and transparency should take precedence. According to Wikipedia: “Wikipedia does…
Visual Branding – A Little Boost Can Go A Long Way
If a picture is worth a thousand words, than a well-branded, message-rich video segment can be priceless. While it’s true that securing any sort of positive, branded television or online video coverage for a client is a win, a little extra effort to dress up…
Handling a Crisis – in Business and in Life
This weekend I got a lesson in crisis communication, but it was not related to work…I learned that the same principles that apply to handling a crisis at work can apply in my personal life – especially when handling “the talk” with my 9-year-old son….
Superheroes die, too
My public relations mentor, Claire Harrison, passed away last month, and my sense of loss for someone that was part of my professional life is more than I would ever have imagined. Certainly it is true that Claire became a dear, personal friend after we parted ways,…