They don’t make ‘earned media’ like they used to
Your law firm has a PR director. Your PR firm has a marketing director. And your marketing firm has an earned media director. Wait a sec … What? There’s no such thing as an earned media director – at least there didn’t used to be.
PRSA Conference Wrap-Up: A Walk-Off Home Run — And Some Key Takeaways
It’s Day Three. Feels like many folks left early unless you’re judging by the still long lines at Starbucks in the Marriott Marquis Hotel where the Conference is being held. I know I’m certainly ready to get back to managing my agency and putting in…
PRSA Conference Day Two Wrap-Up: Proud Moments from an Inspiring if Uneven Day
Great material again today on Day Two, at the PRSA International Conference, at least for this observer. Events The General Session started things off today…a touch disappointing in that the place wasn’t even half full, compared to yesterday’s packed house. I understand (as I wasn’t…
Glam, Flash, Color and Twitter Pros and Cons at PRSA’s 2012 International Conference
Saturday, before the official start of the PRSA International Conference, I happened upon 2012 Chair and CEO Gerry Corbett while surveying the scene at San Francisco’s Marriott Marquis where the Conference is being held. Gerry, always cordial, was happy to give me some preliminary comments…
Is an online media placement “ding, ding, ding–worthy?”
We have a tradition at Fineman PR to celebrate our media relations success – an old-fashioned retail bell that gets a work out when we strike media gold. There are days when that bell is ringing non-stop in celebration of back-to-back online placements – which wouldn’t have…
Generation Y Not? Take a chance on the market changing the nation
As a 24-year-old Millennial, I’ve heard my generation defined in less than exemplary descriptions. Millennials, born between 1980 and 2000, are also called Generation Y, Digital Natives, Echo Boomers and Generation Me or We. If you think most of us are only concerned with where the…
When Everyone Gets a Trophy, Nobody Wins
I had an “Aha!” moment on the sidelines of my nine-year-old son’s soccer tournament over the weekend. Alongside fellow parents, we watched with growing exasperation as the situation unfolded on the field. It wasn’t the fact that our team was losing; it was that they…
Tailoring Hispanic PR Campaigns
America’s population is rapidly changing, and candy companies must market their products accordingly in order to stay competitive and avoid missed opportunities. With more than 50 million Latinos in the U.S., accounting for 16 percent fo the population, this segment is expected to nearly triple…
Connecting with Mom Bloggers
We often read about “mom bloggers” in consumer public relations as if they’re some sort of foreign country. We’re told to translate our message so they can understand it. The reality? They’re just as ordinary and extraordinary as the rest of us. They deserve meaningful…
Penn State’s Crisis Offers Guidance to Other Universities and Institutions
Today’s blog post is featured on CommPro.Biz – read the full version here – Michael Fineman on CommPro.biz Penn State isn’t the only NCAA major conference school with serious public relations issues related to their athletic department. Athletic programs are fraught with challenging circumstances given…