How My Mexican Dad Crushed the Can in favor of Vino
Can Mexicans be converted from beer to wine consumers? As a kid growing up I remember my dad coming home from work with a tall can of Sapporo on most weekdays. He always sat in the same seat in the kitchen and chatted with my…
TV is still king in a crisis
Last week was terrible. I first learned of the bombings at the Boston Marathon from a tweet. The same is true for the explosion in Texas and the pursuit of the Boston Bombers. In typical Gen-Y form, I consume news in nontraditional ways – regularly…
#OMG! PR Reminders from a Sorority Girl
Let me tell you about Horrible PR, “twitter stupid” and the latest headache for both the University of Maryland and Delta Gamma. “For those of you that have your heads stuck under rocks,” both are dealing with a viral email crisis (think: WWE meets Clueless…
Just because it’s virtual doesn’t mean it’s not real
Several weeks ago, I attended a San Francisco Public Relations Round Table Lunch featuring Kit Yarrow as a guest speaker. Kit Yarrow, if you don’t already know, is a consumer research psychologist, author and professor at Golden Gate University. Her latest book, Gen Buy, takes…
The Hispanic population is diversifying and changing – Marketers take note
Brown University issued a report, Hispanics in the United States: Not Only Mexicans, in March that provides insights into the changing picture of Hispanic populations in the U.S. We summarized some of the study’s main findings and provide some recommendations on how to best use this…
You Don’t Do Social
Will the day come when presidential candidates are scrutinized by the content they shared as young people on social media? It’s about as certain as tonight’s Facebook news feed containing an Instagram photo of your friend’s dinner. Social media is not just changing the way…
Fineman PR – A Year in Review
This past year, Fineman PR marked another year of success with further development of the agency’s crisis communications practice, especially in Higher Education. The agency’s food and wine practice continues to provide stability, Brand PR work, event marketing, media relations success, depth in digital and…
Way off the (Maker’s) Mark
The concept of this blog has been all over the map this past week, because, every time I seemed close to finishing it, the news kept shifting. And, truth be told, I ended up being completely wrong regarding the outcome and the lessons learned. Well…lesson…
Can you hear me now?
Remember that really annoying (but memorable) mobile phone ad where this guy makes his way into various locales testing his phone service? His image came to mind when I was pondering the topic of this blog. We’re in the communications business, but so much of…
Infographic shows how Girl Scout cookies crumble
When one thinks of Girl Scout Cookies, a uniformed salesgirl and rich chocolate coating may come to mind; however, there is much more than that. Each box of Girl Scout Cookies helps support valuable programs and services in the community that teaches girls the value…