Turn Your Message into Share-Worthy Gold
The word viral has lately gone, well, viral. Every day a tweet, photo or video goes from having six hits to receiving hundreds of thousands of views or more – of course, not every tweet, photo or video. Shareable content is a convenient way to…
Spread Good Cheer By Engaging Your Fans This Holiday Season
While Cyber Monday is behind us, holiday posts boasting gift ideas and deals continue to clog consumers’ newsfeeds. How do brands connect with their fans online without becoming victims of the dreaded “unsubscribe” function during holiday content overload? Instagram, Pinterest and Facebook are among popular…
Cal Lecturer ‘Why I am not canceling class’ email: Communication Coup or Faux Pas?
Fineman PR has long provided issues management and crisis communications services to universities and educational institutions throughout the country, so I read with great interest the recent Cal Berkeley math lecturer’s email that is now going viral. In just a few days the email was…
Batkid saves Gotham and steals our hearts on social media
It’s a crisp Friday morning, and Gotham City is under attack by The Penguin, who has abducted our beloved city mascot Lou Seal, and The Riddler, who has taken possession of a downtown bank vault. Fear is gripping the city with no one to turn…
JP Morgan Pulls the Plug on Campaign After Hashtag Hijack
We all know social media is a powerful tool companies use to engage consumers, but each campaign has the potential to do more harm than good. JP Morgan is the latest victim of a “Twitter hijack” after the company attempted to host a hashtag-driven conversation…
Our Fearless Leader – From Hippie to Warrior
To survive in the PR agency business for 25 years – especially as a boutique firm in the San Francisco Bay Area – you have to be good, get great results and make a winning impression.
Crisis PR during the government shutdown – stuck in Grand Teton National Park
What do you do when you’re facing a crisis situation that you can’t control? U.S. government entities are facing this situation now with the partial shutdown of the federal government, including the Jackson Lake Lodge where I am currently staying. This week, Michael, Heidi and…
Storytelling: What Pixar’s 22 Tips teach us about brand PR and content marketing
A couple years ago, former Pixar story artist Emma Coats (@lawnrocket) tweeted a series of “story basics” or guidelines she learned on developing memorable and compelling narratives. The tips were a huge hit online and resonated with a lot of folks across all creative industries…
“What is Reddit?” Video Now Popular on Reddit and Five Reasons Brand Managers Should Care
If you’ve never really grasped Reddit, or how or why this social media site is one of the most powerful ones out there, let this You Tube video explain it.
A Brand (PR) Apart
So many public relations agencies and other marketing-related groups emphasize their prowess in helping clients build their brands, Fineman PR among them with its time-tested “Brand PR” approach.