Navigating a crisis when it doesn’t just “go away”
“Make it go away….” Dreaded legal action, labor or community unrest, product recalls, environmental challenges, corporate scandal, personal scandal, rogue employees, activist attacks, regulatory enforcement, acts of God are just a small sampling of the crises facing brands in the public eye. The initial instinct…
San Francisco: 13 Signs You Might Be Boat-Curious
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PR 101
It is quite natural to get caught up in day-to-day work, meetings, client directives, crises and creative initiatives, but I want to make sure my agency sees the forest for the trees, especially considering the recent addition and promotion of several staff members. As a…
Retailers’ Biggest Blunders
Even our most beloved brands are not immune to the occasional offensive gesture. We have all witnessed an otherwise admirable CEO haphazardly Tweet an unflattering remark or a clothing company let a racially-insensitive comment slip through the cracks and land on the shelves. We are especially familiar…
Four Lessons Brands Should Learn From Political Cartoons
Because social media increasingly depends on visual storytelling, brands must create content that is not only effective, but tempting to share. To do this, brands need look no further than to the past: political cartoons have been telling complex and powerful stories visually for hundreds…
Doing Well By Doing Good
At Fineman PR we have advocated for cause-related programming as a key component of our clients’ communication programs well before “CSR” became the buzz term of today. In the agency’s 25+ year history we have successfully developed and implemented programs ranging from collecting blankets and…
Social Media – Bringing Brands and Millennials Together
A survey conducted by Radius Global Marketing shows key differences in the shopping habits, preferences and influencing habits of millennials (age 18-32) as contrasted with baby boomers (49-67). As a means of obtaining information, word-of-mouth is king for millennials, while baby boomers prefer advertising. Since…
PR lessons from the campaign trail
As you work to gain your “cherry on top” media placements before the end of the year and put the finishing touches on your 2015 plans, be thankful you’re not in politics. Political campaigns are operating at maximum capacity, squeezing every drop out of their…
Millennials Continue to Drive Change in the Wine Business
It’s the “M” word wineries need to continue caring about. Not Merlot or Muscato, but Millennial. The importance of the so-called Millennial Generation to the U.S. wine industry is no secret. The 62 million Millennials of legal drinking age in the U.S. represent a vast…
A “Running” Theme – Love and The San Francisco Marathon
A “running” theme you may have noticed about Fineman PR is our unadulterated love of San Francisco.[1] As a company that has done business here for 25 years now, our affection for this city – its community of disruptors and innovators; its sports teams and…