8 Crisis and Reputation Lessons From Benjamin Franklin
With the rapid growth of technology, social activism and increased transparency, brands face risks like never before. Given evolving circumstances, we are told we must change and adapt to the times. Well, yes and no. There are values that are timeless. To wit, the wisdom…
Real Estate Icon John Cushman Puts 750-Acre Zaca Mesa up for Sale After 40 Years
Winery Known as Santa Barbara Region’s Earliest Syrah Producer Commercial real estate icon John Cushman today announced that his Zaca Mesa winery, vineyard and surrounding ranch are for sale. The longtime owner of one of Santa Barbara’s most magnificent, largely undeveloped properties, consisting of 750…
Video: Get your ship together in a crisis
Don’t want to get caught with your pants down in a crisis? Fineman PR developed an animated video to demonstrate an easy way to remember the basic communications principles that will guide you through a crisis response. We call it PANTCHEK. Each letter represents a…
Fineman PR expands senior leadership team
Fineman PR, a top public relations firm in San Francisco, today promoted two company executives to senior leadership positions: Karmina Zafiro to vice president and Serene Buckley to senior director of content strategy. “We’ve built a winning culture that allows us to promote from within,…
Creating a compelling brand story for your wine
In today’s increasingly fragmented wine marketplace, a compelling story that draws consumers to your brand can be the deciding factor that determines whether they choose to pop your cork. Matt Kramer’s recent Wine Spectator feature, “Drinking the Story,” surmises that a compelling story “adds a…
Fineman PR adds two new clients
Fineman PR today announced the addition of HealthRIGHT 360 and Renteria Wines as new clients. HealthRIGHT 360, headquartered in San Francisco, appointed Fineman PR to expand the community health care provider’s profile in California and increase its recognition nationally. With its beginnings in the “cultural…
How to talk about product recalls
Products are recalled every day. Recalls vary in scale and severity with differing degrees of impact – to both the producer and its audiences. Fineman PR has successfully navigated product recalls across many industries and categories. In our experience, no matter what a company is…
PR jargon to be kept behind closed doors
Secret handshakes have gone the way of AOL email addresses (sorry, “Top Gun” fans), but there is still a surefire way to gain acceptance with a group of insiders: Speak in jargon. Every profession has its own lingo based on a common understanding of terms…
The Four Cs of Successful Event PR
The Fineman PR team woke up before the crack of dawn on Sunday for the 38th annual San Francisco Marathon. If you’ve never experienced it, it is a spectacular race that embodies the soul of the city in every way – from its landmark-studded course…
Is Snapchat right for your brand?
No one should be surprised that millennials are considerably more engaged with digital technology and social media than previous generations. In fact, marketers are spending more time and energy than ever targeting this audience with Facebook, Twitter, Instagram and YouTube. But how many brands are…