The CEV of CSR: Making the Most of Corporate Social Responsibility Campaigns
“Doing well by doing good” is the common corporate social responsibility (CSR) cliché meant to describe successful businesses participating in community outreach and giving back meaningfully. In today’s business climate, consumers and organizations seek to connect with corporations that champion good causes and operate responsibly….
Best San Francisco Restaurant Recommendations
Coming to San Francisco for business or pleasure? We have a restaurant mecca here. As a public relations pro, particularly one who works in the food, wine, beverage space, and recommending restaurants here to clients and colleagues from all over the world, I am asked…
Striking the right note with consumers through music streaming platforms
Brands are beginning to experiment with music streaming platforms as an alternative social media tool. Platforms like Spotify and SoundCloud present fertile grounds for reaching audiences and communicating brand identity in creative ways. For consumer lifestyle brands, these platforms can be an especially effective tool…
10 Tricks of the Trade from Successful Food & Beverage Influencers
This morning, the San Francisco Business Times hosted a panel discussion on the Bay Area food and beverage industry. As this is one of our agency’s specialty industries, we attended to gain insights into current trends, challenges and logistics straight from the sources that operate…
Fineman PR Lands Dunkin’ Donuts for Northern and Central California
Fineman PR announced today that it has been selected as the agency of record for Dunkin’ Donuts in Northern and Central California. America’s all-day, everyday stop for coffee and baked goods plans to expand in California with the opening of more than 300 restaurants over…
Revisiting New Orleans 9 Years After Trex & Habitat for Humanity Collaboration
I lived a proud moment recently when I toured the New Orleans Area Habitat for Humanity communities in the city’s seventh and ninth wards. The seventh and ninth were among the neighborhoods hit hardest by the death and destruction of the August 2005 Hurricane Katrina….
Three Reasons Why Fundraiser Galas Are Worth the Effort
I recently attended a fundraiser gala for HealthRIGHT 360, a pioneering nonprofit community health care provider and one of our clients. The event sold out, had many returning donors, and surpassed its fundraising goal, plus everyone seemed to be having a great time. Perfect outcome,…
Fineman PR Wins 2016 Bulldog Award
It’s award season in the PR industry, and we are proud to update you on recognition for Fineman PR’s work over the past year. The best news first: our agency is honored to receive a Media Relations award from the prominent PR industry outlet Bulldog Reporter. Fineman PR won…
IPREX Annual Meeting 2016—San Francisco
This weekend, Fineman PR hosted the annual IPREX conference here in San Francisco. We are a proud member of this international network of independent Public Relations firms, having joined in 2000. The conference had a record turnout of members from all over the world –…
Virtual Relationships to Public Realities
On Monday, the virtual reality (VR) company Oculus announced their “VR for Good” campaign. VR for Good aims to achieve social change through virtual reality initiatives, beginning with two pilot VR film programs: one for students, and one for non-profits and upcoming filmmakers. VR for…