Brands Trending Toward Transparency
In Dave Eggers’ novel The Circle, a college graduate joins a powerful technology company and quickly climbs up the corporate ladder. Enjoying perks common to many Silicon Valley technology companies, she finds the job a dream come true. But as the company keeps innovating without…
You’re Trumped: Campaign Lessons for Brands’ Outreach to Latinos
With the 2016 general election still over a year away, we are already seeing strong evidence of Latino influence. The now-infamous remarks that Donald Trump, in announcing his candidacy, made about Mexican immigrants prompted Univision and NBCUniversal, long-time partners of Trump’s Miss Universe pageant and…
Reddit, does your brand get it?
Whether or not you’ve ventured into the world of reddit, you’ve almost certainly heard about it. With an online community of over 174 million people, it’s a powerful culture influencer. Reddit is a social network and news website where anonymous users, or “redditors,” can subscribe…
Helping a multicultural workforce feel valued
As the U.S. population becomes more diverse, if internal communications are to remain relevant to employees, traditional strategies will have to be developed in a manner that effectively communicates with the increasingly multicultural workforce of the hospitality industry. Currently, there are many minority groups contributing…
Time to Get Innovative – Time to Get Social
We all know people who choose not to spend time on social media because they just don’t see the point. Companies, too, may view social media as irrelevant to marketing their brand. However, naysayers should take a closer look at why social media present so…
Branding “Brand PR”
Public relations is changing radically and becoming more dynamic. As social media strategy and content marketing are rapidly informing and influencing corporate communication practice, visual storytelling is increasingly dominant as a means of conveying brand meaning to all audiences. More and more, direct-to-consumer and traditional…
Stay ahead of the curve, reach Latinos now
Hispanics, now the nation’s second-largest population group, will become the country’s largest ethnic group by 2044 and grow 57 percent by 2050, reports the Pew Hispanic Research Center. At present, one in six Americans (16.4 percent of the population) is Hispanic, representing a $1.3 trillion…
Cheering for those who are trying to make a difference
Turn on the TV, flip through the pages of your favorite newspaper, go to any major news website and it’ll be surprising, after seeing again and again how pervasive is the problem of poverty and inequality, if you’re not discouraged. Isn’t there anything, you must…
LeBron’s Sad Mirror Photo Instructive for Businesses
First there was “the dress.” Then came the “llama drama.” Now we have sad LeBron. The ever-content-hungry Internet spares no one, but businesses would be wise to pay attention to the larger story arc of brands that play out on social media and how consumers,…
2014 Agency Year in Review; Biggest Year in Agency History
This past year marked a terrific 25th anniversary for Fineman PR. It was our biggest year ever in terms of revenue, and we grew to 18 staff members from 13 the year before. We were honored with a Public Relations Society of America (PRSA) Silver…