As Food Goes Global and High Tech, U.S. Brands Boost Authenticity
Today’s U.S. food and beverage brands have the world at their fingertips when it comes to product sourcing, consumer reach and public engagement. As the business of food becomes more complex geographically, the challenge to maintain authentic and true to core brand values can be…
The Death of the Siloed Crisis Response
This article was featured in O’Dwyer’s PR Magazine – 2018 Crisis Issue Not everyone is cut out to handle a crisis. The deluge of cynical media coverage, a rise of brand detractors and a surge of social media haters can overwhelm even seasoned PR pros….
When There are No Rules: PR Considerations for Mass Tragedies
Human tragedies that involve loss, abuse and threats to public and personal safety are specialized crisis issues that do not come with a handy public relations playbook. The horrific tragedies that have occurred over the last several months, including the Lower Manhattan attack, Las Vegas…
After the Fires, How Can We Help Northern California’s Wine Country Communities?
In just the last week, news outlets across the country, including the New York Times, have reported that the wineries, restaurants and hotels in Napa, Sonoma and Mendocino are open and back in business following the devastating wildfires that recently ripped through the region. We’ve…
A Tale of Two Apologies
A week and a half ago, Southwest Airlines was embroiled in an incident that was uncannily similar to the United Airlines incident just a few months ago in April. And yet, the public reaction could not be any more different. In both instances, a passenger…
Surviving and Moving On
Today, as I sit somberly in the comfort of my office, I join millions of others in reflecting on and honoring those lost in the 9/11 attacks. However, last year on this day I was boarding a plane with more than a bit of trepidation….
Five Trends and Predictions Changing the PR Industry
Our agency team keeps a close eye on emerging trends and frequently reviews new communications opportunities and needs for Fineman PR clients. I recently asked my team to share their predictions and observations as we reach the halfway point of 2017. Here are five takeaways…
Put the Popcorn Away, Today’s Media War Means Good PR Matters
To say this has been a rough week for U.S. media would be a blatant understatement. From the resignation of three CNN reporters for reporting errors, to yesterday’s White House press briefing tirade between Sarah Huckabee Sanders and media present and generally, to Sarah Palin’s…
4 Myths About Wine Marketing Every Consumer Should Know
As we head into summer and begin thinking about buying wines for outdoor entertaining, let’s take a look at a few common wine marketing tactics (or misperceptions) that may be confusing and also affect your purchasing decisions. 1. Myth: “Reserve” wines are better Fact: The…
Brand Identity in the Age of Social Media
I had the opportunity at a recent academic conference to present my research on the influence of social media. I co-wrote the paper with my professors and was given a central role in the study’s examination of large organizations’ control over their reputations. The study…