The First 48 Minutes of a PR Crisis
When faced with a crisis situation, what’s your immediate reaction – fight, flee or freeze? The correct answer? None of…
Fineman PR gains new clients in architectural design, wine and education
Fineman PR has added three new clients: Habitat Horticulture, Materra | Cunat Family Vineyards and Antioch University Santa Barbara. Operating…
CSR Campaigns Are A Powerful Tool In Latino Communications
The following is an excerpt from MediaPost’s Engage:Hispanics blog, where our very own Raquel Cruzado of published a guest blog…
Behind the Headlines with Travis Taylor
The road to successful PR isn’t straight. So how can you best navigate the bumps and curves that will threaten…
Innovation Shines Through at Levi’s Stadium
Working on location is one of the best parts of media relations. Especially when it’s this location. Stepping foot into…
8 Crisis and Reputation Lessons From Benjamin Franklin
With the rapid growth of technology, social activism and increased transparency, brands face risks like never before. Given evolving circumstances,…
Real Estate Icon John Cushman Puts 750-Acre Zaca Mesa up for Sale After 40 Years
Winery Known as Santa Barbara Region’s Earliest Syrah Producer Commercial real estate icon John Cushman today announced that his Zaca…
Video: Get your ship together in a crisis
Don’t want to get caught with your pants down in a crisis? Fineman PR developed an animated video to demonstrate…
Fineman PR expands senior leadership team
Fineman PR, a top public relations firm in San Francisco, today promoted two company executives to senior leadership positions: Karmina…
Creating a compelling brand story for your wine
In today’s increasingly fragmented wine marketplace, a compelling story that draws consumers to your brand can be the deciding factor…